BSA Brands (UK) Limited is a joint venture between Australian Stock Exchange listed company Stealth Global Holdings (ASX:SGI) and Australia’s number one workwear brand Bisley Workwear.
This combination of capabilities brings together a unique and competitive proposition. BSA’s strength lies in their direct access to Bisley’s factory manufacturing, product development and design innovation specific for the UK, Europe and West Africa markets – leveraging off the existing presence that Bisley has in the Australian marketplace as well as the sales, marketing and the distribution platform that Stealth Global has built in UK and Africa.
As the exclusive licensee of Bisley Workwear’s comprehensive range of workwear, safety wear and protective wear, BSA are responsible for driving brand development, growth and B2B sales through distributors, resellers, trade retail outlets and online.
Through direct support from Bisley’s Head Office in Sydney, Australia, as well as a dedicated marketing resource, we offer distributors a full range of world class marketing solutions including signs, collateral, promotional items, digital assets and bespoke requests.
Following a successful five-stop national product roadshow in May 2019, Bisley Workwear is currently ranged in 74 trade retail stores across the UK.